5 Great Reasons to Wear Branded Clothing at Your Place of Business

These days in business, it’s all about branding. One of the most valuable things you can do for your company is make it instantly recognizable with a logo or design that everyone knows. The best way to do that is with branded clothing. When you choose for your staff to wear branded clothing, you have the ability to show off your brand both at work and in public. The more exposure you have for your brand, the more success your business could see.

Here are five great reasons to create and wear branded clothing that represents your business:

1) Branded clothing gives customers confidence in your business

Customers want to know that they are shopping at a legitimate establishment. People looking for a good meal want to know they are eating at a professionally run restaurant. Branded clothing can help establish trust between your business and your customers. A business that invests in branded clothing has the money that comes with success and the passion to serve its customers well.

2) Branded clothing makes your business look well-established

People will shop at a variety of businesses, but most prefer to shop at a place that is established. We’ve all seen restaurants with their established date on the sign, after all. Whether your business is brand new or decades old, branded clothing can help your business look reputable. Small companies that are pinching every penny don’t spend money on branded clothing for their team, but companies that are really invested in their brand know the importance of it.

3) Promotes team spirit and cooperation

Uniforms don’t always sound appealing to employees, but branded clothing can really serve as a way to build team unity. Comfortable clothing that features the business’ logo or design can help employees feel like they are a part of a family. When everyone on the team has an exclusive article of clothing that says “I’m on the team”, everyone can feel included and valued. Team members that feel connected are more likely to go the extra mile to help each other and help the customer.

4) Branded clothing can reduce confusion among customers

We’ve all had the experience of asking an employee for assistance only to discover that we were just speaking to another customer. It’s easy to spot someone in a store dressed in the company’s colors and assume they work there. With branded clothing, that confusion disappears. Wear branded clothing at your place of business so your customers know who to speak with when they need assistance.

5) Free advertising

Who doesn’t love free advertising? When you make a genuine connection with your customers, they’ll become fans of your work like they are fans of a sports team. You can sell branded clothing with your company’s logo or design and your customers will proudly wear them everywhere. Branded clothing can also be used as giveaways and rewards for customer loyalty. With an eye-catching design, you can provide customers with something fashionable to wear and something people will ask them about.

Branding your business and creating clothing around your brand is an excellent way to show pride in your work. Create a logo or design that fits well on a variety of clothing and see the difference it can make for your company.

Print House offers printing, direct mail, promotional products, managed inventory solutions and embroidery services with engaged efficiency, excellent service and exceptional results to Malden and the greater Boston region.

781-324-4455 |  https://www.printhouse.com/

There are many budding entrepreneurs who are looking to start a business of their own. Among the many business ideas which they contemplate, the T-shirt printing business is the one that makes them think for longer. If you are also one such entrepreneur who has contemplated many times to start a T-shirt printing business, this is the best time to do it. Why? You may ask. Well, the obvious answer lies in the fact that the T-shirt printing market is booming worldwide. Apart from that, there are many other reasons that make the T-shirt printing business an ideal one to start in 2022. Here, we shall have a look at those reasons one by one.

Immense Popularity

T-shirts are a popular apparel item that does not need any trend or season to stay relevant and popular. All types of T-shirts, whether they are close-fitting, oversized, or plain, have always remained popular clothing articles across age groups and geography. This is a major reason why investing in a T-shirt printing business is a wise decision, as it will never go out of fashion.

Another reason to start this business is the popularity of custom T-shirts. Most entrepreneurs start a business to cash in on a customer’s needs. According to Grand View Research, the valuation of the global custom T-shirt printing industry was at 3.64 billion USD for the year 2020. Furthermore, it is estimated to grow at an annual growth rate of 9.7% from the year 2021 to 2028. This stat clearly shows the demand for custom printing worldwide. Custom printing is the need of the users that have gained immense popularity. And entrepreneurs can start their T-shirt printing business easily. They just need to have a robust T-shirt design tool.

Covid-19 Boosting Custom T-shirt Sales

The Covid-19 pandemic has adversely impacted most of the industry verticals worldwide. However, there were few businesses that thrived during this gloomy period. Online clothing sales is one such anomaly. According to data from Adobe Analytics, T-shirt sales spiked by 47% in April 2020. Furthermore, as per SinaLite Marketing Data, the number of T-shirt orders jumped almost four times (330%) after the pandemic. Moreover, the percentage of wholesale customers ordering printed apparel also increased by more than 16%.

So, what caused this insane amount of surge? One possible explanation for this is that there has been a significant shift towards comfortable, casual, and cozy clothes. And with T-shirts ticking all those checkboxes, its sales have surged.

Also, during the Covid-19 pandemic, many people and organizations used T-shirts for things like:

• Fundraiser events
• Spreading awareness through T-shirts
• Community T-shirts
• Inspirational T-shirts

You can take advantage of this demand by having a product design tool that helps customers to print T-shirts for different events.

Has a Low Cost and Risk

If you are an entrepreneur who has budget constraints, then T-shirt printing business is ideal. It is because in the T-shirt printing business, there is no upfront cost, no worry about the supply chain, and no need to purchase printers. Another advantage of T-shirt printing is that you can also outsource printing services to any reputable provider. This allows you to focus more on marketing and sales.

You do not have to worry about the printing aspect as your print-on-demand supplier manages all of it along with fulfillment and delivery. You just have to choose a T-shirt, add your design, and set up an online store.

Once the customers start ordering, your suppliers can process each order and start printing. Afterward, they can pack and ship it. This means there is no high cost associated with inventory or supplies. Also, there is not a major risk of not selling out.

Sustainable T-shirt Printing Trends

Every business knows that price and quality are the two main deciding factors in purchasing decisions. But, it seems to be a thing of the past. With global warming becoming a global concern, more customers have become conscious of their buying decisions and their environmental impact. Today, they want to know about the materials brands use to manufacture products. They also want to know how they manufacture it and in what ways they can contribute to the betterment of the planet. In short, they are prioritizing sustainability over everything.

T-shirt printing ticks this checkbox too. T-shirt printing can be sustainable if you choose sustainable fabric materials, eco-friendly inks, and many more. Moreover, there are many clothing manufacturers who are moving to sustainable and ethical ways of producing T-shirts. For example, the direct-to-garment (DTG) printing technique is a 100% waterless method. It does not require any pre-treatment, washing, or steaming.

You Do Not Have to Be a Pro at Designing

Apart from the big earning opportunity, a major reason to start T-shirt printing is the ease at which you can start it. For a beginner, T-shirt printing might seem complicated. One might think that one needs to have excellent design skills to be successful at that. However, it is just a myth. You can do well in this even by knowing basic design skills like how to crop an image, position text, change colors, etc. There are a lot of product design tools available that come with many features to help you perform all those actions. There are many such design tools like Stencil and Canva. They come with a free template library that helps you to design quickly. Canva also has huge open-source fonts and graphics. You can also use Stock images from Pexels, Pixabay, and Unsplash for new designs and ideas.

Conclusion

T-shirt printing has provided an amazing business opportunity to entrepreneurs worldwide. It ticks all the checkboxes that an entrepreneur has on their checklist like:

• High in demand
• Low-cost setup
• Promotes sustainability
• Easy to operate

If you are an entrepreneur, do not wait; start your T-shirt print business today. To get started, you can invest in a robust T-shirt design tool that makes designing and printing T-shirts a breeze for you as well as your customers.