Order Business or Personalized Postcards Online - U.S. Press

Custom Postcards Add a Personalized Touch to Your Marketing

Whether you're announcing a grand opening or promoting an event, online custom postcard printing offers the versatility and affordability you need while delivering the results you want. When you create custom business postcards, your clients will notice and appreciate the tangible connection with your company. The best part? People tend to hold onto custom postcards, which means you can stay in front of your customers for months to come.

Benefits of Custom Postcard Printing

Custom postcards are a unique way to reach your customers or clients. We naturally associate postcards with happy times and vacations. And because there is no envelope, there is no physical barrier for your message or offer to reach your target. Custom postcards allow you to:

• Raise brand awareness.
• Drive traffic to your website or storefront.
• Reduce costs compared to conventional mailings.
• Lessen your impact on the environment.
• Avoid spam filters.

Ways To Use a Personalized Postcard

Custom personalized postcard printings are a versatile way to engage with your target audience. Whether you mail them or hand them out, you can let your creativity run wild. Here are some of our favorite ways to use custom postcards:

• Advertise promotions, sales and events
• Provide discounts
• Give appointment reminders
• Show off real estate
• Stuff in boxes or bags
• Advertise drink or food specials
• Exhibit happy hour menus
• Test advertising campaigns
• Promote political campaigns
• And more!

Custom Postcard Printing and Mailing With U.S. Press

We've been the postcard printing experts since 1981, which means we have 40 years of experience creating direct mail custom postcards that not only look and feel great, but are also highly effective in getting your message across. Our customers turn to us year after year because we deliver expert-quality custom postcards that help them grow their business.

Our standard postcards are printed full color on both sides on 130# gloss coated cover, a heavy paper stock with a glossy coating. They are then UV coated to provide a protective laminate that gives your graphics a dynamic, eye-catching finish.

FAQs About Custom Postcard Printing

If you have questions about ordering custom postcards, our team will help you select the best products, offer suggestions, help with design and more. Here are some of the most common questions about placing a custom postcard order. If you can't find the answers you need, please visit our FAQ page or contact us.

Do You Offer Unique Postcard Sizes?

Yes, we offer custom sizes for postcard printing. Call 1-800-227-7377 to speak with a friendly sales associate to learn more about the available sizes for custom postcards.

Can You Mail My Custom Postcards For Me?

Yes, we offer complete mailing services to help you save both time and money with your direct mail campaigns. Each week, we send over a million custom postcard orders and provide USPS postage discounts for our customers. Our services include:

• List processing (including CASS and NCOA certification)
• Addressing
• Sorting
• Bundling
• Delivery to USPS (postage additional)

To order mailing services with your postcards, simply select the "Include Mailing Services" option on our instant postcard pricing calculator. After placing your order, our mailing team will process your mail list and send you a separate invoice for the postage based on live USPS postal rates.

What Are Common Options for Mailing Custom Postcards?

The most popular choice is to submit your mail list to U.S. Press. We then mail your postcards as a bulk mailer either at the Presort Standard Rate or First Class Rate, depending on your preference.

If you do not have a mail list, you can opt to use the USPS's Every Door Direct Mail (EDDM), a service that allows you to mail to each household on a specified route without obtaining a targeted mailing list of recipients. For more information, read about how EDDM can benefit your business or check out our EDDM Postcards.

Can You Help Me With Custom Postcard Printing Designs?

Absolutely! We have a library of pre-designed postcard templates, so you can customize and order your postcards in just a few simple steps. But if you don't see a template you like and want a completely custom design, our design team is here to help. Please give us a call at 800-227-7377 for a custom postcard printing estimate.

Leave a Lasting Impression With Custom Postcards from U.S. Press

Our custom postcard printing will have your customers talking. We have the tools and expertise to handle the entire process, so you can focus on running your business. U.S. Press has been your best source for custom postcard printing for more than 40 years. Shop custom postcards now!

Postcards are a great way to grab attention and promote your business, product, or services. Creating a strong marketing piece is key to successfully attracting interest and new customers. It can be challenging to design one. There are endless possibilities when it comes to postcard marketing. Whether used as a business postcard or as invitations, they are useful.

Common Uses for Postcards

 Below you’ll find a few ways how to use postcards.

• Advocating a Cause
• Property sold postcards for Realtors
• Invitations for an upcoming event
• Thank You notes
• Holiday cards
• Advertise a business, product, or service
• Announce the launch of new products

Before you get started, our design team listed a few postcard design tips.

Keep Your Audience in Mind

Ok, so how do you design a postcard? It is essential to remember your target audience when creating the design. Make sure you understand the tone and style of design, as it may attract some and possibly repel others. Finding the right tone and style of your target audience will be most effective. When thinking about the nature of the card, it should match your business to create a coherent whole.

Provide the audience with the information you want to pass along; this may include using text, coupons, and a call-to-action. By adding a CTA, it takes the guessing out, allowing recipients to understand their next move.  This can ultimately increase customer response.

Use High-Quality Images

We’ve all heard the phrase – A picture is worth a thousand words. A single image can convey an idea. Including great photos can help support your text message. They work hand-in-hand and can make the postcard stand out and, depending on the design, evoke a positive emotional response. It’s essential to make sure the image being used is at 300dpi.

We know it can be challenging to find high-rez photos, so we’ve listed the Top 28 Websites that Offer Free Stock Photos. When selecting your image, make sure that it doesn’t overpower your message, but compliments the message.

Maximize the Space

Postcards are available in a variety of sizes to meet your needs; for either a small or large business. Depending on the postcard size selected, it can be challenging to communicate your complete message. Sometimes they are referred to as “over-sized” postcards because they stand out in the mail compared to other mailings.

Work to maximize the space by using images that complement your text; the imagery and text should together reveal the message. Including hi-res pictures, logos, and bright colors all can help add interest and can show what you are trying to communicate.

Try to keep the text limited to one or two font types and avoid large blocks of text and light-colored text that can be difficult to read. You want to make sure the recipient can understand your message, but most importantly, be able to read it. The goal should be to capture the reader’s attention and make them want to find out more.

Standard Postcard Size Information

When looking into postcard designs, you’ll want to determine which size will work best for you and your marketing campaign.

We provide a large selection of postcard sizes, including the following popular sizes:

• 3.5″ x 5″
• 4 “x 6”
• 5″ x 7″
• 5.5″ x 8″
• 6″ x 9″
• 6″ x 11″
• and many more.

Desgin Format

Keep them clean and simple, without an overload of visuals or text. Use contrasting elements such as light and dark, large and small, and opposite colors to catch attention, but try to keep the elements balanced overall by distributing them relatively evenly in the design.

Make sure any colored backgrounds or images fully extend into the bleed area for a professional look. Rounded corners, Matte finish, Velvet laminated, and other options, including Spot UV and Stamped Foil, can give them a unique feel and look, making it stand out from competitors. 

Advertise a Compelling Offer

Creating a special one-of-a-kind offer can drive action! When you are determining your targeted audience, make sure that your offer relates to them and their needs. If possible, make it a limited time offer to increase the urgency of using the postcard.

Remember the Back

Depending on how delivered in the mail, seldom the back displays first, so consider using that space to grab the attention of your audience. Both sides should work together to attract the reader’s interest and convey your business message. Always proofread your text and review the details before finalizing it. Keep in mind, you’ll want the design to be simple, so the recipient understands your message. A double-sided postcard can be useful.

They are a great way to attract the interest of your audience; spending time carefully with a postcard design can let you reap the rewards later.

If you would like to request a custom design, contact one of our in-house graphic designers. They will be happy to assist with your project. 

Postcard Mailing Services

Postcards are ideal for mailing to potential customers. Reach new customers with one of the following mailing services. Do you want to reach a specific audience? You can contact them with EDDM®. This service allows you to easily select certified USPS® mailing routes or zip code(s). To learn more about EDDM® and the benefits, download our free EDDM® Success Guide. 

Resource: The Complete EDDM® Marketing Checklist

Resource: Postcard Mailer Design Tips

If you have purchased a mailing list, you can use our Direct Mail service. With Direct Mail, you’ll be able to target demographics including age, income, voter registration and more. 

Postcard Template

We offer a downloadable postcard template. By using our “Certified Templates” ensures proper, speedy, accurate production of your job through our specially-created automation systems.