What Are The Characteristics Of Good Packaging?

Online shopping has become an increasing focus over the last few years. Therefore, the need for packaging materials is increasing day by day in the eCommerce business. In addition, large-scale manufacturing industries aim to securely pack their goods for safe export and shipment.

Both as a user and as a packer you might be concerned about what are the characteristics of perfect packaging. Usually, all companies opt to offer an exciting unboxing experience to their customers. Thus, they are always in the search of better packaging ideas. Well, are you also one of them striving to know the characteristics of good packaging?

If yes, then this post is absolutely for you. Let's have a look at this valuable piece of information. 

Why do you need good packaging for your items?

Before proceeding to the characteristics, let's understand why exactly you need quality packaging. The very first objective of quality packaging is to ensure the safety of your goods during transit. You'll never wish that your customers receive broken items. This will not only result in a loss of money but also you'll lose your reputation.

On top of that, you actually want to attract and retain the attention of your customers. Especially, the environmentally friendly packaging material lasts a pleasing effect on the customers. Also, good packaging reflects the quality of your product and it explains your devotion to your business. 

5 Characteristics of Good Packaging

Here, in this section, you'll come to know about some exciting features of perfect packaging. So, stay in touch till the end of this post. Ultimately, you'll gain pretty well-packaging knowledge.

1. Protective

The first and foremost important feature of good packaging is protectivity. Certainly, you can't deny that your products will suffer a lot without secure packaging.

Your packaging needs to use suitable materials and design to make sure that they reach its destination safely. Primarily, during transit, your products have to face many bumpy and shaky routes. As a result, your item forcefully comes in contact with the walls of the container. This may result in damaging the products.

Therefore, in such circumstances, you need to use perfect shock-absorbing void fill material such as inflated air cushions.

2. Convenient to Use

While creating any packaging material take care that it should be easy and convenient to handle for both customers and retailers. Generally, customers don't love heavy packaging materials. So, it's better to go for lighter options such as air cushions, kraft paper, bubble wrap, or honeycomb.

Moreover, never prefer the type of packaging that creates a mess. You might be aware of packing peanuts that how messy they are. Hence, avoid using such packaging materials that create difficulty for your customers.

3. Branded

Another way to enhance your product packaging is its use as a branding opportunity. How can you do so?

Simply, print your brand logos on the packaging material. Additionally, you may also write short messages for your customers on the packaging. As a result, it will help create your brand value and draw more customers towards you. In short, branding is a marketing tool for your business.

4. Easy to Store

Once you're packing your objects, must think;

Will it be easy for your customers to store your packaging material or will they find it difficult in stocking them? Can your customers reuse your packaging and material?

Always go for the type of packaging that has a comforting effect on your customer. For instance, kraft paper or honeycomb wrapping paper is pretty favorable for users because it is sustainable. Besides this, it can be easily stored in the warehouse or store due to its lightweight. Likewise, you may also consider air pillows to achieve this objective.

 1. Environmentally Friendly

Last but not least characteristic of good packaging is its environmentally friendly nature. Due to the increasing world pollution, people are preferring to switch to eco-friendly alternatives.

Typically, plastic packaging is responsible for massive pollution.

Hence, you should adopt sustainable packaging options. Fortunately, paper cushions are made up of 100% recyclable material. That is the reason why customers love to have them in their packaging boxes.

However, using environmentally friendly materials indicates your brand values and responsibility.

How to Choose the Right Packaging for your Products?

The following are some parameters you should consider before choosing the suitable packaging material;

● Determine your Budget

Your pocket will decide which material or what type of packaging you should go for. There are cheap as well as expensive types of packaging available in the market. So, you should choose it accordingly.

However, the cost of packaging entirely depends upon your customization choices. Apart from that, you’ll never forget that if you use unreliable packaging material you should be ready to pay the loss. This is because low-quality material will result in damage to the products which wouldn’t be good for your business.

Therefore, always make wise decisions.

● Take Transport Considerations

It is favorable to consider the type of transport you have to use for transporting your item before deciding the type of packaging. Make sure you use a sturdy carton and suitable void-fill material for the sake of the protection of your goods.

Bottom line

In the end, you are better aware of the tips and tricks of a good packaging system. Hope so this post will help you both as a packer and as a customer. However, you may buy packaging machines for a better comfort level. They'll help you to increase your productivity. Otherwise, you may buy packaging materials from online shops. 

What creates brand power, authority, and influence in a given industry? Power comes from every aspect of a brand’s product development process, one decision at a time. Modern-day companies must understand that achieving a powerful presence in their chosen industry only results from previous business decisions. Product packaging design is one decision to take seriously for the benefit of customer satisfaction and long-lasting success; the right thought, consideration, and strategy can go a long way.

How does strategic design benefit the world of product packaging? We’ve compiled a list of seven ways good packaging helps customers and businesses alike. Read through our expert guide to learn more about the valuable power and potential of good product packaging.

Quality Matters: Creating Packages That Impress

Books are most often judged by their covers and won’t be picked up or purchased if they cannot generate interest, regardless of how good the story may be. The same can be said of modern products available in the marketplace. Let’s face it—first impressions matter. With a wide variety of options for sale, consumers will judge products solely on the appearance of their packaging.

The problem lies in how consumers within a target audience will judge a product—and its brand— before actually having the opportunity to try, use, or experience the item. If buying decisions rely heavily on the power of packaging to influence consumer behavior, then the quality of design matters above anything else.

What Is Good Packaging Design?

Quality packaging provides unique branding, attractive appeal, and effective protection. Knowing how to maximize the potential of your design for this end goal—and optimize its beneficial factors for purchasers and marketers—puts the power right in your hands. Let’s take a closer look at how to do just that with the following ways good packaging helps customers and businesses alike.

Good Packaging Differentiates Brands From Competitors

Remember, around one-third of a customer’s decision-making process relies on the quality of the product packaging. In a competitive market, a brand’s packaging must be able to stand out from the competition. How so? Through creative and innovative branding that helps a customer make effective purchasing decisions. A brand that understands the value of its uniqueness is often the most successful.

An Iconic, Memorable Look

Even in a niche market, there can be a wide range of similar products competing for consumer attention. Ergo, good packaging has an eye-catching design, memorable message, or simply bold presence that pops out from the others in the crowd. The sizes and shapes of the packages may be similar, but the colors, fonts, and style of the design are what puts a product a cut above the rest in the eyes of a target audience.

Good Packaging Maintains an Identifiable Narrative

People’s favorite brands all share one thing in common: a noteworthy story that draws attention. Combined with a memorable look, an identifiable brand narrative helps deliver a positive impression and establish a deep connection with customers.

Without a thoughtful strategy, this piece of the marketing puzzle can be tricky to display on packaging; however, it remains ideal for swaying consumer purchasing habits towards a particular brand. Good packaging creates strong brand association and characterization for easy recognition.

Good Packaging Communicates Branding Initiatives

Consider this: what does a particular product stand for? Does the brand’s packaging highlight their overall initiatives or only focus on looks? Remember, good packaging provides a clear opportunity to communicate with customers a brand’s long-term passions, values, and ambitions.

Consumers who know they can trust the quality of a brand’s product lines and their characteristic values turn into repeat customers—that’s a win-win to prioritize.

Good Packaging Curates a Customer Experience

Quality packaging smoothly provides a personal touch. How? By effectively curating a one-of-a-kind experience for customers. Today’s consumers are drawn not only to valuable products but also to meaningful experiences. Not every brand has the ability to achieve this, but if done properly, it can be incredibly beneficial for business.

For this reason, good packaging is personalized to provide authentic expression. This type of authenticity successfully surprises and delights customers during opening or unboxing, and adds increased value to products.

Good Packaging Accurately Promotes Products

A functional aspect of good packaging is the accurate display and promotion of the product itself. Many products—especially food and beverage items—must include a description of ingredients and nutritional information on the packaging. Other types of packaging in assorted industries may importantly describe how to use or set up products for the best outcomes.

Either way, correctly promoting and depicting a product with well-designed packaging is advantageous for both customers and businesses. This key factor helps manage the expectations and satisfaction of consumers in the target market. The more a buyer understands a product and its applications before buying, the happier they will be with the said product after purchase.

Good Packaging Offers Sustainable or Reusable Options

Consumers today continue to make purchasing decisions based on eco-friendliness. For this reason, a core feature of good product packaging is one that keeps sustainability in mind. Many purchasers of modern products support businesses that are conscious and careful about protecting the planet.

Awareness of the buying power of this consumer base should tie into the development and design of a brand’s packaging. Sustainable packaging simultaneously benefits businesses, customers, and the environment.

Good Packaging Provides Protection When It Matters Most

Above all, good packaging includes a structured, protective design. At the most basic level, the package —and its various layers—protects products against damage or contamination. When consumers expect products to function, look, or taste exactly as described, dependable packaging is key. Ensuring product safety and integrity with reliable packaging materials and design safeguards a brand’s reputation.

Customization Solutions: The Golden West Difference

Golden West Packaging understands the importance of developing powerful, protective packaging solutions. Branded customized packaging not only protects a product for the sake of customers and businesses; the right design ensures long-term success by keeping up with promotional trends and market demands.

Wondering how to combine the required elements of good packaging? You won’t have to worry about a thing when you entrust your packaging to Golden West. We offer a range of gold-standard options for our clients and their customers, including custom-printed food packaging boxes to differentiate a unique brand from the crowd. Explore our most popular solutions to promote and protect products with an unmatched design—contact our team about a new project today.