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How To Choose Paper for Custom Printing

Author: Ingrid
Mar. 07, 2024
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How to Choose the Best Paper Stock for Printing

Paper choice is maybe the single most important decision you’ll make when it comes to creating a great printed piece. It can have as much impact on the final product as ink and the design. It affects how, when, and where the printed piece can be used. It can also have a significant effect on price at higher quantities.

 

Essential Paper Knowledge for Ordering Print

 

In most cases, weight corresponds to thickness and stiffness. The higher the weight the thicker and stiffer the paper. Text stocks are regular paper and cover stocks are like thin cardboard. 

 

Papers are either coated or uncoated. Uncoated paper is non-reflective like printer paper. Coated papers have dull/matte or gloss finishes. Dull/matte stocks are smoother and more refined than uncoated, but not shiny like gloss papers. The coated papers produce sharper and more vibrant printing. 

 

If your print job is pretty standard and has no special effects or options, our 

 

However, if you want to stand out, just use something different, have special requirements or will be mailing your piece, please read on and learn the fundamentals of choosing the right paper stock, and let us work with you find the best paper for your project.

The primary features that you need to know about when ordering standard printing papers are weight, finish and shininess.In most cases, weight corresponds to thickness and stiffness. The higher the weight the thicker and stiffer the paper. Text stocks are regular paper and cover stocks are like thin cardboard.Papers are either coated or uncoated. Uncoated paper is non-reflective like printer paper. Coated papers have dull/matte or gloss finishes. Dull/matte stocks are smoother and more refined than uncoated, but not shiny like gloss papers. The coated papers produce sharper and more vibrant printing.If your print job is pretty standard and has no special effects or options, our standard house paper stocks will more than meet your needs. We use high quality papers and simply don’t carry low quality paper stocks so you don’t have to worry about getting burned with cheap paper.However, if you want to stand out, just use something different, have special requirements or will be mailing your piece, please read on and learn the fundamentals of choosing the right paper stock, and let us work with you find the best paper for your project.

 

Usage: Picking the Right Paper

Don’t just think about how you want the piece to look, also think about what you’re going to use the final piece for, who’s going to be handling it, if it will be mailed (because the weight of the paper can affect your postage costs), and if the paper will be exposed to water, chemicals or extreme temperatures.

 

Choosing the Right Paper Material

Don’t just think about how you want the piece to look, also think about what you’re going to use the final piece for, who’s going to be handling it, if it will be mailed (because the weight of the paper can affect your postage costs), and if the paper will be exposed to water, chemicals or extreme temperatures.

 

If you’re worried about your impact on the environment, there are speciality green papers that are made from more environmentally friendly materials, are sourced from sustainable forests, and biodegrade faster. Though most of our standard papers are sustainably sourced, other options are available.

 

Picking the Right Paper for the Job

Most of the print jobs we see are part of a marketing campaign, no matter if that’s a business card, a giant poster, a brochure or a postcard mailing campaign. Here are some things to consider when you’re choosing the paper you’ll need: Are you going to use a detailed die-cut? If you’re going with a detailed cut, usually a thicker paper will show finer details better. Thinner papers tend to lose the details or have frayed edges where they’re cut. A premium paper would be benficial too. Is the piece going to be mailed? If you’re going to mail the piece, keep the weight down because you’ll pay more per each piece if certain weight limits are exceeded. Where will you store it until you use it? If you think the paper might be exposed to extreme temperatures, rain or dampness then you should use a paper that is resistant to these things. Will you want to write on the paper? Nothing beats uncoated paper when it comes to writing, so in most cases, don’t use a coated, glossy, or heavily textured paper. Will the paper be out in the elements? If the paper might get wet, pick a type with built-in water resistance or apply a supplemental coating. Do you need the paper perforated? Thin, stiff paper works best for perforation.

 

Picking an Affordable Paper

Paper can have an impact on the price of any printed piece. A more expensive paper can add quite a bit to the total cost of a printing project, especially if you are printing large quantities. Ultimately you will need to choose a paper that works for your budget.

 

Our advice: pick a paper for function first – it won’t matter that your piece looks great if it doesn’t perform, hold up, or hits you with hidden mailing or shipping costs because it’s too heavy.

 

The standard papers available on our ordering pages are high quality and good value papers that print well for the majority of projects.

 

You can also dig deeper into this topic and see how paper choice affects specific printed products. Learn more from 

 

Paper Stock: Coated vs Uncoated

Paper stock is either coated or uncoated. There are a variety of coating finishes, and specialized uncoated papers, but all paper falls into one of these two categories.

 

Uncoated Paper

Uncoated paper has a non-glare surface and is absorbent. It has nothing covering the natural fibers and easily soaks up ink. Uncoated paper can be textured, for example, a linen finish, but it can also be very smooth, like printer or copy paper. Uncoated paper is the easiest to write on. Uncoated paper is generally used for things like:
  • stationery and standard envelopes
  • inexpensive flyers
  • newsletters
  • a final product you can write on

Coated Paper

Coated paper has been covered with a hardened clay material so that it will better display text and images with sharper detail and denser color. The coating can be a non-shiny matte, dull, gloss and cast coated (a mirror-finish high gloss), spanning the range from non to super glossy. Paper can be coated on one or both sides. Paper coated on one side is often used for low-cost postcards. Coated paper is more difficult to write on, especially with pencils or ballpoint pens. 

Paper isn’t just made from wood. There are papers made from cloth, synthetic fibers and even plastics. These papers serve specialized purposes.If you’re worried about your impact on the environment, there are speciality green papers that are made from more environmentally friendly materials, are sourced from sustainable forests, and biodegrade faster. Though most of our standard papers are sustainably sourced, other options are available.Most of the print jobs we see are part of a marketing campaign, no matter if that’s a business card, a giant poster, a brochure or a postcard mailing campaign. Here are some things to consider when you’re choosing the paper you’ll need:Paper can have an impact on the price of any printed piece. A more expensive paper can add quite a bit to the total cost of a printing project, especially if you are printing large quantities. Ultimately you will need to choose a paper that works for your budget.Our advice: pick a paper for function first – it won’t matter that your piece looks great if it doesn’t perform, hold up, or hits you with hidden mailing or shipping costs because it’s too heavy.The standard papers available on our ordering pages are high quality and good value papers that print well for the majority of projects.You can also dig deeper into this topic and see how paper choice affects specific printed products. Learn more from Which Paper Should I Use? Paper stock is either coated or uncoated. There are a variety of coating finishes, and specialized uncoated papers, but all paper falls into one of these two categories.Uncoated paper has a non-glare surface and is absorbent. It has nothing covering the natural fibers and easily soaks up ink. Uncoated paper can be textured, for example, a linen finish, but it can also be very smooth, like printer or copy paper. Uncoated paper is the easiest to write on. Uncoated paper is generally used for things like:Coated paper has been covered with a hardened clay material so that it will better display text and images with sharper detail and denser color. The coating can be a non-shiny matte, dull, gloss and cast coated (a mirror-finish high gloss), spanning the range from non to super glossy. Paper can be coated on one or both sides. Paper coated on one side is often used for low-cost postcards. Coated paper is more difficult to write on, especially with pencils or ballpoint pens.

  • brochures
  • catalogs
  • postcards
  • packaging
  • a product that you won’t be writing on

Specialty Paper Coatings

There are also specialty coatings that can be added after a piece is printed. These can help protect the entire piece or can be used to create eye-catching effects. Click on the links to learn more details about these options.

 

UV coating and Soft-Touch coating can dramatically change the look and tactile feel of a printed piece.

 

Varnish can be used to protect a piece or be used to highlight specific details.

 

Paper Thickness & Weight

You have to think about the thickness and weight of paper at the same time. Both measure how thick, sturdy and rugged the paper is. A higher weight, thicker paper will stand up to a beating better than a lower weight or thinner paper.

 

Cover and Text Stock

When you’re talking about weight and thickness of paper, you can understand the difference with the terms cover and text stock. Cover stock is thicker paper that is often used as covers for books. We aren’t talking hardcover books – but more like paperback or softcover books, greeting cards, and the like. Text stock is the paper you’re used to seeing in desktop printers. Thinner, looser and more flexible, it is used as the paper inside a book.

 

Cover stock and text stock really have nothing to do with books although they use those terms. Cover stock is great for postcards, bookmarks, hang-tags, and anything that needs stiff, heavy paper. Text stock can be made into brochures, flyers, mailers and notepads.

 

What is Paper Thickness?

Paper thickness is usually mentioned when talking about cover stock, and it’s simply a measurement of how many hundredths of an inch thick a single sheet of the paper is. The thickness of a paper is expressed by points, where a point is equal to one thousandth or .001 inches. Paper that is 10pt is 0.01 inches thick, 20pt is 0.02 inches thick, etc.

 

Business cards are great examples of different paper thicknesses. Most business cards are printed on 12 or 14pt cover stock, while extra thick cards are printed on 18pt or 24pt (or thicker) stock.

 

Other products usually printed on thick papers include hang tags, door hangers, bookmarks, packaging, and table tents.

What is Paper Weight?

Paper weight is harder to define. Depending on what country you’re in, the weight of paper can be specified differently. The measurement comes from how much a ream of paper of a particular size weighs.

 

Paper is weighed in stacks of 500 sheets, and the resulting weight in pounds is the weight designation for that paper. If 500 sheets of text weight paper weighs 60 pounds, the paper is called “60# text.” If the sheets are cover stock that weighs 120 pounds, the paper is called “120# cover.”

 

In most cases, the greater the weight the thicker the paper. Could you have a thin paper that is also higher weight? Sure, it would be very dense. But the inverse, a thick paper that isn’t a higher weight, is uncommon. Here are some examples:
  • 60# text: copy or printer paper, like the paper used for legal documents
  • 80# text: heavier paper used for flyers, posters, or brochures
  • 120# cover: basically thin cardboard, great for postcards, business cards, and note cards

Choosing the Right Thickness & Weight

Paper weight and thickness have a huge impact on your final piece and it can be confusing. You should talk to a printing professional before you choose a critical stock, but here are some things to keep in mind when you’re picking paper thickness and weight.
  • Thicker paper produces better results for die-cutting, embossing and foil stamping.
  • Paper that’s being mailed as a self-mailer may have to be a certain thickness to pass US postal regulations (the final thickness has to be at least 7 or 9 point, depending on the size).
  • You pay to mail paper by weight so keep paper that will be mailed the right weight for the size of the mailing piece.
  • Thinner paper is usually cheaper and uses less material, making it more environmentally friendly.
  • If you’re printing a catalog or magazine-style piece, make sure the cover and interior paper stocks are the right thickness for your project, as there can be binding issues with some combinations and configurations.
  • Thicker paper is more rugged and can typically hold up to a beating better than thinner paper.
  • SmartFlex is a plastic paper that looks, feels, and acts just like paper but is water resistant and tear resistant.

Paper Brightness & Opacity

The quality and specifications of your paper can have a dramatic effect on the perception of the images and text printed on the paper.

 

Paper Brightness

Paper brightness is measured using a special blue light on a scale of 1 to 100, with 100 being the brightest. The brightness of the paper affects contrast and impacts how readable print appears – the brighter the paper the more readable it will be. Brighter papers also display ink colors more accurately, vibrantly and purely, as the less bright papers are yellower, muddying the colors somewhat. This makes brighter papers better suited for the best quality printing used in high-end advertising or fine art reproduction.

 

Paper that is brighter makes colors pop and just looks better. A darker paper could be used to make a certain type of image have a darker, more muted tone but in general, brighter paper works best for colorful designs.

 

Opacity

Opacity is a measure of transparency or how much print shows through from one side of the paper to the other. Paper that shows nothing from the other side is 100% opaque (greeting cards, postcards). Paper that shows everything is 0% opaque (tracing paper). Opacity is particularly important if you are printing on both sides of the paper, as it can be unsightly, distracting and hard to read if content from the other side is visible.

 

Coated paper is great for:There are also specialty coatings that can be added after a piece is printed. These can help protect the entire piece or can be used to create eye-catching effects. Click on the links to learn more details about these options.UV coating and Soft-Touch coating can dramatically change the look and tactile feel of a printed piece.Varnish can be used to protect a piece or be used to highlight specific details.You have to think about the thickness and weight of paper at the same time. Both measure how thick, sturdy and rugged the paper is. A higher weight, thicker paper will stand up to a beating better than a lower weight or thinner paper.When you’re talking about weight and thickness of paper, you can understand the difference with the terms cover and text stock. Cover stock is thicker paper that is often used as covers for books. We aren’t talking hardcover books – but more like paperback or softcover books, greeting cards, and the like. Text stock is the paper you’re used to seeing in desktop printers. Thinner, looser and more flexible, it is used as the paper inside a book.Cover stock and text stock really have nothing to do with books although they use those terms. Cover stock is great for postcards, bookmarks, hang-tags, and anything that needs stiff, heavy paper. Text stock can be made into brochures, flyers, mailers and notepads. Paper thickness is usually mentioned when talking about cover stock, and it’s simply a measurement of how many hundredths of an inch thick a single sheet of the paper is. The thickness of a paper is expressed by points, where a point is equal to one thousandth or .001 inches. Paper that is 10pt is 0.01 inches thick, 20pt is 0.02 inches thick, etc.Business cards are great examples of different paper thicknesses. Most business cards are printed on 12 or 14pt cover stock, while extra thick cards are printed on 18pt or 24pt (or thicker) stock.Other products usually printed on thick papers include hang tags, door hangers, bookmarks, packaging, and table tents.Paper weight is harder to define. Depending on what country you’re in, the weight of paper can be specified differently. The measurement comes from how much a ream of paper of a particular size weighs.Paper is weighed in stacks of 500 sheets, and the resulting weight in pounds is the weight designation for that paper. If 500 sheets of text weight paper weighs 60 pounds, the paper is called “60# text.” If the sheets are cover stock that weighs 120 pounds, the paper is called “120# cover.”In most cases, the greater the weight the thicker the paper. Could you have a thin paper that is also higher weight? Sure, it would be very dense. But the inverse, a thick paper that isn’t a higher weight, is uncommon. Here are some examples:Paper weight and thickness have a huge impact on your final piece and it can be confusing. You should talk to a printing professional before you choose a critical stock, but here are some things to keep in mind when you’re picking paper thickness and weight.The quality and specifications of your paper can have a dramatic effect on the perception of the images and text printed on the paper.Paper brightness is measured using a special blue light on a scale of 1 to 100, with 100 being the brightest. The brightness of the paper affects contrast and impacts how readable print appears – the brighter the paper the more readable it will be. Brighter papers also display ink colors more accurately, vibrantly and purely, as the less bright papers are yellower, muddying the colors somewhat. This makes brighter papers better suited for the best quality printing used in high-end advertising or fine art reproduction.Paper that is brighter makes colors pop and just looks better. A darker paper could be used to make a certain type of image have a darker, more muted tone but in general, brighter paper works best for colorful designs.Opacity is a measure of transparency or how much print shows through from one side of the paper to the other. Paper that shows nothing from the other side is 100% opaque (greeting cards, postcards). Paper that shows everything is 0% opaque (tracing paper). Opacity is particularly important if you are printing on both sides of the paper, as it can be unsightly, distracting and hard to read if content from the other side is visible.

UV Coating

UV coating uses ultraviolet light to quickly dry the coating, hardening it to a brilliant shine. UV coating blows all other coatings away when it comes to gloss, but is so hard it may crack when folded. UV coating is not a good idea for a piece that will be folded, scored, foil stamped or embossed.

 

It can be applied in small areas, termed spot UV, creating brilliant highlights on your piece. The high gloss has the effect of making colors appear even more vibrant and kinetic. If you want very high-gloss pieces with colors that explode off the page, UV coating is for you. 

 

Soft-Touch Coating

This specialty coating changes the tactile feel of a piece. It creates a velvety coating that offers some protection while creating a soft feel to the paper. It is great on business cards or other pieces that will be held. In addition to making the paper feel soft, it also softens colors, creating a warm look to printed images. If you’re interested in this, order a sample from us because you have to feel soft-touch coating to really understand what it can do. 

 

Varnish

Varnish is a clear ink that can be applied over the whole printed piece or in selected areas to add an artistic effect. When it is applied in a small area, it is called spot varnish. The varnish creates a glossy, satin or matte area on the printed piece, useful for highlighting a logo, part of an image, or a call to action.

 

Premium Papers

When you hear the term premium paper know that it really just refers to paper stocks that have the best attributes of thickness, texture, opacity, brightness and coating. Premium papers offer nicer textures, better coatings, higher brightness and greater attention to detail. They make just about everything look better – from color reproduction to properly setting embossing stamps and taking metallic foil or metallic inks. We offer a wide variety of premium papers that are on par with really expensive designer papers. Premium papers cost more, so they may not be right for every project.
There’s a ton of 

 

 

Paper FAQs

How does Matte compare to Uncoated stock?

UV coating uses ultraviolet light to quickly dry the coating, hardening it to a brilliant shine. UV coating blows all other coatings away when it comes to gloss, but is so hard it may crack when folded. UV coating is not a good idea for a piece that will be folded, scored, foil stamped or embossed.It can be applied in small areas, termed spot UV, creating brilliant highlights on your piece. The high gloss has the effect of making colors appear even more vibrant and kinetic. If you want very high-gloss pieces with colors that explode off the page, UV coating is for you. Learn even more This specialty coating changes the tactile feel of a piece. It creates a velvety coating that offers some protection while creating a soft feel to the paper. It is great on business cards or other pieces that will be held. In addition to making the paper feel soft, it also softens colors, creating a warm look to printed images. If you’re interested in this, order a sample from us because you have to feel soft-touch coating to really understand what it can do. Learn even more Varnish is a clear ink that can be applied over the whole printed piece or in selected areas to add an artistic effect. When it is applied in a small area, it is called spot varnish. The varnish creates a glossy, satin or matte area on the printed piece, useful for highlighting a logo, part of an image, or a call to action. When you hear the term premium paper know that it really just refers to paper stocks that have the best attributes of thickness, texture, opacity, brightness and coating. Premium papers offer nicer textures, better coatings, higher brightness and greater attention to detail. They make just about everything look better – from color reproduction to properly setting embossing stamps and taking metallic foil or metallic inks. We offer a wide variety of premium papers that are on par with really expensive designer papers. Premium papers cost more, so they may not be right for every project.There’s a ton of info on premium paper stocks here.

A matte coating is still a coating on your paper. It may look matte, but it will resist smudges; and printing, especially images, will look sharper and more vibrant. Matte coated paper is usually ok to write on, but lacks the tactile feel of uncoated paper. Uncoated stock is naked paper – it’s perfect for writing.

 

Why should I use a flood color instead of printing on colored paper?

Printing on colored stocks changes the color of your images in ways that can be unpredictable and can change their look, usually by muddying or darkening them. Flooding a color creates a perfectly applied, predictable background for your design in the exact shade that you want. Your piece looks better because you are able to print full color images on the white paper, and simulate the colored paper by flooding the rest of the page. Plus, there are only a very few shades of coated stock available, so flood coloring is your only option in most cases.

 

What’s the difference between recycled vs sustainable paper stock?

Recycled paper is made from post-consumer waste and goes through a process to be turned back into paper or from pre-consumer waste like sawdust from lumber and furniture manufacturing. Either way it must be purified before it can be made into paper. Sustainable paper comes from carefully controlled forests that are replanted and renewed. Honestly, recycled paper could be considered a bigger burden on the environment because the process uses some pretty harsh chemicals. Before sustainable paper was your business card, it was cleaning the air.

 

What kinds of recycled paper do we have?

All of our house coated and uncoated papers have at least 10% recycled content. Most of that is pre-consumer content. We can order custom stocks with varying amounts of post-consumer recycled content up to and including 100% post-consumer recycled. Learn more about printing on recycled paper.

 

Why are custom stocks more expensive than house stocks?

We keep a lot of house stock… well, in house. We can offer a better deal on that stock because we buy huge amounts of it at a better price. But let’s be clear: we buy lots of really great paper. Our house stock is better than many standard or custom ordered stocks.

 

I need to know more about weight versus thickness / pound versus point size.

Thickness indicates how thick the paper is and is usually referred to in point sizes or thousandths of an inch. The smaller the point, the thinner the paper. Some synthetic papers like our SmartFlex material, are sold in a ‘mil’ designation, also equal to one thousandth – these are all interchanged measurements.

 

Weight is how much the paper weighs, usually measured in pounds. In some cases, paper can be thin and heavy, or thick and light – but usually thicker paper weighs more.

 

What is the lightest stock you carry?

60# uncoated text is the lightest and thinnest we carry in an uncoated sheet, and 80# gloss text is the lightest coated sheet. Both are approximately 3.5 points thick.

 

What’s a good paper stock to write on?

Thickness indicates how thick the paper is and is usually referred to in point sizes or thousandths of an inch. The smaller the point, the thinner the paper. Some synthetic papers like our SmartFlex material, are sold in a ‘mil’ designation, also equal to one thousandth – these are all interchanged measurements.Weight is how much the paper weighs, usually measured in pounds. In some cases, paper can be thin and heavy, or thick and light – but usually thicker paper weighs more.60# uncoated text is the lightest and thinnest we carry in an uncoated sheet, and 80# gloss text is the lightest coated sheet. Both are approximately 3.5 points thick.

Any uncoated stock is best for writing. It’s naked paper, and it lets you write with ink or pencil without a problem. It also soaks up water and other liquids so it’s not a great choice if you’re printing underwater post-it notes. If you have to have a coated stock for better print quality, matte stocks can sometimes be used with certain types of pens. You’ll want to do testing to make sure you use a combination that works for you.

 

What kinds of paper are the most durable?

Generally speaking, the thicker the paper the more durable it is, but this can change quickly depending on how it is coated. Thick, heavy uncoated paper will turn into sludge if you drop it in water. Thin paper covered in a UV coating will brush the water right off. If you want the most durable paper of all, use the plastic-based SmartFlex. It feels like paper, acts like paper, and prints like paper but it is water resistant and tear-proof.

 

Paper 101 - Printing Guide

Whether you plan on DIY (do it yourself) printing or professional printing, carefully consider the printing information provided for the paper you are interested in using.

    • Not all paper weights and types are suitable for all printers, especially home printers.

It is important to take into consideration many factors when choosing paper for a print project, including but not limited to: paper weight, paper material and coatings, paper grain, moisture, heat, ink, speed, the printer’s paper path and printer settings. Not all printers can safely and successfully accommodate all types of paper.

What is paper "grain"?

Paper is made up of tiny grains of fiber that align in the same direction during the manufacturing process, much like a school of fish or a flock of migrating birds!

  • The many small fibers are pressed together.

  • The paper grain is the direction in which most of the paper fibers run.

  • Grain typically runs with the length of a rectangular sheet, which is known as long grain, but it can run along the width.

  • Grain that runs across the width of the sheet is known as short grain.
  • Test the paper to find the grain by bending the paper part way, as if to fold it.  Do this in each direction.

  • There is less resistance when the fold line runs with the grain.

With the grain vs. against the grain

What does this mean for printing?

Not all printers can print heavyweight cardstock. This can be further affected by paper grain. When a sheet of paper is fed into a printer and it's path goes around a roller, a long-grain paper will be more resistant to bending around the roller than a short-grain paper. So a short-grain paper may bend just enough to allow it to feed, while a long-grain paper may not feed or jam.

Tip - Having a manual single-sheet feed option that does not require the paper to roll during printing may resolve this problem. Manual feed is usually a special slot located in the front or back of the printer. Another trick is to carefully bend a small stack of the paper back and forth several times against the grain without creasing it. This may help to break-in and loosen the grain to reduce resistance and help it feed through the printer.

For DIY projects, start by consulting your printer manual and making sure your printer settings are adjusted for the type of paper you wish to use. Keep in mind that you may or may not be able to successfully print all paper types, or even the same types (with different grains), in any printer.

    • For professional printing, consult with your print shop and have them run test prints before purchasing a large amount of paper and ordering a print job. Do not assume that a professional or big box printer can print on any paper as they are also limited by the type of printing equipment they have available.

Tip - We strongly recommend that you test your paper(s) of choice prior to purchasing. We are more than happy to help you find the perfect paper for your project and help you throughout your design process, To help with testing, we offer paper samples of all of our paper products. Test print the paper in both directions to make sure it will print both long and short grain.

Printing Applications

Inkjet- Inkjet printers use tiny nozzles to spray ink onto the paper. This liquid ink will soak into the paper and may need some time to dry to avoid smudging. Inkjet is the most common form of home printer, and responds well to most paper types, but may not work, or work as well, on certain coated and reflective papers where ink is not readily absorbed and can easily smear and smudge. Inkjet printers are especially successful at printing on textured card stocks.

Laser- Laser printers use a toner cartridge filled with powder and heat to create a virtually waterproof, plastic-like ink that sits on top of the paper. (Flush with the paper. Words will not be raised.) Unlike inkjet ink, laser ink does not soak into the paper, so it is dry right away and allows for printing on some surfaces that inkjet cannot print on such as metallic, pearlescent, and reflective paper.

Inkjet vs. Laser- When viewed at an angle, you can see how the inkjet ink soaks into the paper, while the laser ink leaves a very thin plastic-like coating on top.

Letterpress- In letterpress printing, an inked metal plate with the raised text/design is mechanically pressed into the paper to create an impression in the paper. Letterpress is the oldest form of printing and is the height of luxury when it comes to paper goods. (Note that letterpress printing works best on papers 100# or higher.) 

Thermography- In thermographic printing, powder ink and heat come together to create a raised, embossed finish. Thermography is commonly used on luxury paper items and works with almost all paper types. 

Other Applications Include: 

Lithography - Offset - Silkscreen - Embossing - Debossing - Laminating - Foil Stamping - Engraving - Die / Laser Cutting - Scoring and Folding

Printing Recommendations* by Paper Type

Matte papers are uncoated and offer a high-quality performance for laser and ink jet digital printers as well as copiers, provided the proper test runs have been made for paper thickness. Also suitable for Letterpress, Thermography, Lithography, Offset, Silk Screening, Embossing, Debossing, Laminating, Foil Stamping, Engraving, Die / Laser Cutting, Scoring and Folding.

SHOP MATTE COLLECTION           SHOP NATURALS COLLECTION

Pearlescent papers are laser printer compatible. Although possible, inkjet printing is not recommended as print may smudge if the paper is too thick for the printer or is not allowed to dry before handling. 

Also suitable for Letterpress, Thermography, Lithography, Offset, Silk Screening, Embossing, Debossing, Laminating, Foil Stamping, Engraving, Die / Laser Cutting, Scoring and Folding.

SHOP PEARLESCENT COLLECTION

  

Mirror Foils are not suitable for inkjet printing but are compatible with many other printing application procedures including, but not limited to: laser, thermography, lithography, digital, silkscreen printing, offset printing, embossing, foil stamping, engraving, die or laser cutting, and folding and or scoring.

 

Wood Veneers can be printed using offset, digital, flexo, screen, flatbed inkjet and letterpress printing processes and can be die-cut, embossed, foiled, scored, folded, laser cut, laser etched, stapled and sewn just like paper.

SHOP WOOD VENEERS


 *Disclaimer: The information on our website regarding printing and other applications is only a guide to best practice based on our experience, paper mill product specifications, and the expertise and testing of our paper professionals. Due to the many and varied types of personal and professional printing and paper finishing processes and inks on the market, we cannot guarantee that all products will perform as desired in regards to paper compatibility with printing and other applications.

Cardstock Warehouse Paper Company, Inc. shall not be liable, in any way, for incidental or consequential damages or losses sustained, or aggravated, by print or paper recommendations whether or not made verbally, or in writing on this website. Paper compatibility for desired outcomes is the sole and exclusive responsibility of the customer.

 

How To Choose Paper for Custom Printing

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