The Benefits of Using Digital Printing Greeting Cards

When it comes to deciding on which commercial printing process to use, most designers are torn between using digital or offset printing. While every design project is unique, it is paramount to understand the difference between offset printing and digital printing as well as the pros and cons, to make an educated decision.

Here is an in-depth look at the offset printing vs digital printing pros and cons.

Offset Printing  

Offset or conventional printing is the oldest printing method and has been around for more than a century. Robert Barclay first employed it in 1875 when he patented the first rotary offset lithographic printing press.

It involves a mechanical process by which the design image is initially burnt onto an aluminum plate and then transferred onto a

rubber “blanket” and finally onto the printing surface. When used together with the lithographic process that involves the repulsion of oil and water, the offset method employs a planographic image carrier on which the ima

ge to be printed gets ink from rollers while the non-printing area draws a fil

m of water, keeping the non-printing areas ink-free.

This method of printing is commonly used in high volume commercial printing such as printing newspapers, magazines, and books because it provides accurate color control, variation, crisp, and professional looking printing.

Pros

• Large quantities can be printed cost-effectively.
• A wide range of paper types with custom finishes can be utilized.
• A wide range of color including Pantones and metallic can be reproduced.
• Allows precise and accurate color reproduction.
• Most up-to-date offset presses use computer-to-plate as opposed the old computer-to-film system.

Cons

• The per-unit cost of printing low quantities can be expensive.
• More production steps are required making the process more time consuming.
• You cannot print just one copy when using offset printing because it’s time consuming and not economical.
• Attention is required to ensure high-quality results

Digital Printing

One difference between offset printing and digital printing is the latter does not use plates and ink rollers but instead uses options such as toner in laser printers or liquid ink in larger printers. This method of printing shines when low volume printing is required such as making brochures, greeting cards, and fliers. Digital printing also allows designers to utilize variable data.

This implies that each piece you print can have a unique code, name, image, or address printed on it. While offset cannot accommodate this need, digital printing is a great way to go for businesses that have to personalize their prints.

Pros

• Set up costs are less for short runs.
• Shorter turnaround times.
• Variable data capability.
• It allows accuracy in proofing.

Cons

• Most digital printing presses can only accommodate press sheets of 18"x12".
• Digital presses cannot print Pantone colors.
• Compared to offset printing, digital print quality is generally lower, albeit often indistinguishable to the untrained eye.

When To Use and Why

If you are not satisfied yet with the difference between offset printing and digital printing, here are some important considerations that will help you decide on which print method you should employ.

Quantity

Offset printing has a front-end cost load for plates and set up. This means that during short runs, you may incur high unit costs. However, as the quantity goes up, the cost goes down with offset printing. On the other hand, very low quantities (less than 1000) can be more economical with digital printing.

Printing Medium

Over the last few years, the variety of paper stocks available for digital printing has improved greatly. However, if you are looking to print on an unusual printing surface and looking for a special texture, offset printing method continues to offer the most flexibility. Also, with offset, you are not as limited in the size of your piece unlike in digital printing where you can only accommodate a 12"x18" paper size.

Turnaround Times

Since the set up is minimal and less time is required for ink drying, folding and trimming, digital printing offers fast turnaround times compared to the offset method.

Colors

If your design project requires only one or two in colors or black only, offset printing may be your best option because digital printing usually runs all the four process colors, that is Cyan, Magenta, Yellow, and Black (CMYK). However, it is vital to note that if you are reproducing in the four-color options, digital printing may be more economical especially with low volume jobs.

Proofing

With digital printing, you get to see proofs that are more accurate since what you see is the actual sample of the printed piece. Accurate proofing can be costly with offset printing.

Customization

If you are planning of personalizing your design project, digital printing is your best bet. With variable data printing, you can individualize your texts and images from impression to impression

The decision on which printing process is best is dependent on the above factors.

Whether digital or offset your print job is in good hands with Sheer Print Solutions. Call of contact us now to discuss the best option for your project for best results.

Direct-to-paper printing is possible with digital printing. Reduces the need for intermediate processes like metal plate making in offset printing. Inkjet printers spray the substrate with droplets of ink through tiny nozzles. Electrostatic charges on a metal drum cylinder in a laser printer draw the toner particles to the paper.As the technology behind digital printing Seattle advances, it opens up new avenues of exploration and produces increasingly high-quality prints. The print quality can sometimes even rival that of offset printing.

Some of Digital Printing’s Biggest advantages

1. Cost-effective

Digital printing is more cost-effective for short print runs because it requires less pre-press activities and less setup than offset printing. If an error in offset printing is not caught before the plates are made, it will be very expensive to make new ones. But that is not the case with digital printing. While everyone sincerely hopes that errors will be avoided, it is sensible to plan for their potential correction. In addition, its precision is very high. This ensures uniformity in appearance across the board, reducing the likelihood that any piece will need to be thrown out due to defects.

2. It is fast

Ensuring the plates are in place, the ink key is calibrated, and all the necessary adjustments have been made is a time-consuming process when offset printing. On the other hand, digital printing needs very little preparation. Reduced pre-press steps mean less time is needed to set up the press initially. This results in a marked acceleration of turnaround time. When you need printed materials quickly, this is a great option. Digital printing can be a lifesaver when you get an order at the last minute.

3. The Single-Copy Minimum Requirement

Digital printing has the advantage of only printing what you need. Because of the greatly reduced setup costs, businesses are no longer required to order sales flyers or anniversary brochures in massive quantities to break even. Offset printing’s high setup costs prevent it from being cost-effective for runs of 100, 10, or even a single copy.

4. Customizable

A customized message is always well received by customers. Digital printing allows for simple personalization of promotional materials. Smaller, more cost-effective batches let companies personalize each order. Have a sale for the return to school. Create two different flyers; one for parents and one for students. Alternatively, you can personalize your newsletters for repeat customers by addressing them by name. Variable data printing, such as direct mail with personalized codes and addresses, is ideally suited for digital printing. Making adjustments to your design at the last minute is much simpler with digital printing. It helps in large format printing in Seattle.

Also Read: Ways Large Format Digital Printing Boosts Your Business

Conclusion

Small and medium-sized businesses can benefit greatly from digital printing because it allows for highly customizable, high-quality prints. And this printing method guarantees accuracy, so designs will always look the same. Options for paper stock, finishes, and other features will continue to grow as technology advances. When it comes to printing, Seattle Design and Print is among the most reliable companies around.